Blogging is a niche in itself and there are a lot of reason why all the influential people have taken to it. Some have take to it to express and others for publicity and yet others to entirely make money. While blogging has served their purpose, I know many people who are yet clueless about the blog thingy. Some consider a blog as a personal diary while others a news site. I say it’s a medium to express and more. And if you do not have a blog here’s a short list of reasons to get you started.

1. Blogging is an artistic medium of expression- As humans we always want to express what we feel about the things that influence us. While expression takes many forms like painting, music, etc… blogging is a form which is direct and clear.
2. Blogs allow you to strike a conversation. They allow you to take an initiative. And you are the main voice which is heard.
3. Blogging extends your audience to all the internet users- With millions of internet users out there, its only a matter of short time that you will get the due attention of the like minded.
4. Blogs allow you freedom of expression- You don’t get to take the stage everyday. You don’t get attention all the time. But when you blog, you always take the stage and remain there for others to take heed.This cycle of expression allows a lot of flexibility. You express what you feel and others listen to it at their own sweet pace.
5. Blogging means communication means socializing- Blogging empowers you with a medium of expression so strong that it can get you so many listeners and followers you couldn’t get otherwise. Slowly you build a network of like-minded people. It allows you to keep in touch and monitor what others in your field are upto.
6. Your knowledge benefits the community- When you have thoughts and knowledge of a subject or an opinion for that matter, it benefits the community. I know a lot of people in my field who have astounding knowledge and insight of things. They have opinions so strong and sensual and can make quite accurate predictions about the future of certain things. But all this knowledge does no good to anyone. The question here is not “Who cares?” but instead “Does it matter?”When you blog, you make meaning, you are there expressing for a cause. And that matters.

While there’s a lot more to this medium than can be seen at the first glance, the idea essentially is to make a difference or just to express. While some take it as a personal journal entry, others take it as journalism. Why do you blog? Or do you at all?

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“Keep It Simple Stupid” they say. The average site visitor is still more comfortable reading a paper than reading something on screen. Believe it. Now with all that very useful and lot of information, how long do you wish to keep the average visitor glued to the screen? To the bottom of the page?

• Here’s a first. Get the message out in the first paragraph of the post. This will strengthen the bond of communication between you and your subscribers. It sets the record straight and makes meaning.
• In case you have a subject that justifies a lot of content, always try to capture that user’s interest and attention in the initial words. That way you make sure you don’t waste their quality time.
• Cover your subject in a series of posts. This is a common practice followed nowadays. This comes with a perk. It captures the readers’ attention and arouses their curiosity. They anxiously wait for the second post.

Image courtsey: sakukeyuka

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