
There’s an excellent post by Jacob at justcreativedesign.com. It’s all about writing effective titles for your posts. Some very rich and original content there. And before it gets lost in a pile of bookmarks I wanted to share with you his tips.
- Write in the present tense. Use active verbs.
- Put the key words of the story in the main head.
- Get the most important story element in the headline. Headlines should tell readers what happened and why the news is important to readers.
- Avoid puns (or use them to your advantage)
- Be accurate.
- Be interesting and inviting. Headlines should be an advertisement for the story, but they should never be so cute that they fail to instantly tell the news.
- Be creative. Headlines can and should creatively convey a mood or emotion when appropriate, but they must always tell the news in clear and direct fashion.
- Don’t pirate the lead of the story or give away the ending. Stealing the lead means repeating it almost verbatim. You do want to make sure the headline matches the tone of the story.
- Rarely (almost never) use short, verb-less labels as main heads for news stories. They fail to tell the news.
- Avoid headlines. Make headlines conversational.
As a bonus there is also a long list of headline templates. Er…. Do you blog at all?
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