Archive for the ‘Blogging’ category

27
August
2008

Thanks God it’s Ad Manager and not Adsense Manager - a minor detail yet considerable. Google today announced the launch of Google Ad Manager. The Ad Manager is free to use and works with other ad networks in addition to Adsense. Existing Adsense publishers only need to login whereas those not having an Adsense account need to apply for an Adsense account first. This Google says is a technical requirement.

What is it?

If you look at this product from a larger perspective, it’s more of a business solution and a killer application at that considering the way the online advertisement industry is going these days. So while you want to publish ads on your website, managing them is more complicated than it sounds. Especially as far as small and medium publishers are concerned, this solution gives them the opportunity to focus on more important things than managing ads.

Using it

I’ve not yet given it a trial since I tread very cautiously at the sound of the ‘Google’ word. (I once created a test account for Google Analytics only to realise that account deletion is not possible). So I’m probably just going to wait till the weekend and see for myself how other users are benifiting from it. Another concern that I have is privacy. Until sometime back it was general awareness that Google cookies didn’t have an expiration time. Later Google changed it to 30 years - I’ll have grandchildren by than - and so will my computer. But if you are worrying too much about it, think again - Google probably knows more about your business than you do - by leaps and bounds. But so far so good. Hopefully we will get to see some competition in this area as well; of course I don’t see that happening in the near future at least for the foreign publishers. If you can’t wait here’s the link to login.

A list of features is available at the Google Help Center. Backed by a brandname as strong as Google, the expectations are high and the product sure gives a lot of flexibility, manageability and fined grained control over the reports that Adsense and Analytics users are used to. Have you tried it yet or are plan to try anytime soon?

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26
August
2008

If your site has a high “bounce rate” here are a few tips to ease it down and capture a considerable number of the new visitors your site gets. Bounce rate is a term used in the web traffic analysis and depicts the number of users who navigate away from your site before a particular time frame expires. Essentially they are the visitors who are able to find more interesting content to navigate to than to pay attention to your site. If you log into your Google Analytics account, you will find the “Bounce Rate” mentioned right under the dashboard. The bounce rate is also inversely proportional to the average time a visitor spends on your site. So if your site’s bounce rate is high (as usual) there’s something to feel bad about and happy about. The bright side is that you are getting visitors - which is typically difficult thing to achieve. The downside is that most of these visitors are going away instead of stopping by to read the content and probably subscribe. Here are a few steps to engage them and retain them to increase the visitor loyality of your site.

  1. First impression

    Inevitably we are referring to the last(ing) impression. I don’t pay much heed to sites preaching motivational stuff. But when I stumbled across Zen Habits I couldn’t navigate any further. In fact the impression was so strong that I didn’t even care to go any further into the site. I just sat there amused to realize that the design was very beautiful, captivating and impressive. If your site reflects elegance there are chances that a visitor may stay for another 30 seconds or more.

  2. Make the site load faster

    Todays browsers are tabbed. Firefox, Opera, Internet Explorer 7 etc. are all tabbed and people have several sites opened at once within the same window. So may be they don’t close the tab right away, they will wait for you site to load and meanwhile toggle to another tab - only to leave your site open or ignored. Your site must be so designed and flexible that it must open almost instantly. Kill the time gap there and the readers are one step closer to your site.

  3. Showcase your best content

    As I’ve stressed upon previously, the quality of your content is the thing which differentiates your site from the rest. While showcasing your best content does not necessarily increase the quality of your content, it showcases only the best there by (at least) generating the impression. If you showcase only the best and nothing else, the first time visitors have no choice but to pay attention, explore further and bookmark your site.

  4. Engage them with relevant content

    Visitors coming from search engine results essentially were searching for some information before they landed on your site. If you get a lot of this kind of traffic make sure that you have your SEO in place. May be you can have a sidebar widget listing some popular content or related content for further reading. If it’s not on one page may be it’s on another - it just has to be your site.

  5. Create a landing page

    This is the one and only single-most thing that I’ve found to raise the visitor activity exponentially. A landing page is a special page (or could be used as your main page) that features the above points and more. You can showcase the most popular content, related content, the recent content, some fancy featured content and lots more. Basically you are showcasing your content and pushing all the best at once. The readers have many choices now and they can take their pick. Those who didn’t find the relevant content can look into related posts. Those who didn’t like one post may go to one of the more popular posts. A landing page is directly and aggressively pitched at the casual visitor thereby captivating his attention and interests.

How do you engage the first-time visitors to your site?

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25
August
2008

A good blog design is prudent and central to any popular blog. Popular blogs like Vandelay Design, Zen Habits stand testament to this. This certainly a lot of controversy surrounding the term web-design. So before we go further and explore the details let me share some interesting information with you.

When I set up my first blog at Blogger, I was too excited about blogging and designed my blog dark. Later as the viewership increased and the content became the focus, I found that dark backgrounds are not the most comfortable for reading. So I then switched my blog’s theme to a clean white one. Later when I moved to Binary Turf, I realized that the content had increased a lot and sadly the only way to reach for it was to use the search engine. Thus I created the navigation and a sitemap. Today as I look back I realize there was more happening under the surface than apparent.

I was slowly moving from a decoration oriented design to usability oriented design. And that brings us one step closer to my perception of web design.Web design has two elements - decoration and architecture. While decoration enhances the visual appeal of an interface, the architecture focuses on the usability element of the design. The purpose of the design is to bridge the gap between the gap between the visitors and the content (or the purpose of the site).

However, as you go deeper into the subject you’d realize there’s more to it than styling. And there are various elements like typography and incremental leading which come into play both on the decoration front as well as architecture. And it’s still debatable how much of it should suffice.

How much of it is right? While you could go on styling your site endlessly there’s always is a point beyond which things do not matter all that much to the visitors. If you have to focus on things like incremental leading and grid layout etc. it may be too much to be justified. While if you are trying to add the element of elegance, center layout this is the least you could offer your visitors. Your mileage may very depending on the purpose of the site.

What to focus on? Architecture or usability always comes first. It makes your site usable or accessible, searchable, navigable and more. The decoration element supplements the usability with appeal and elegance a site should have. If you count on either of them alone, it would not work for long. A good design is always primarily measured by its usability.

Should I redesign my site? Redesign is a big decision to make. You should know what your design lacks and what you are trying to achieve. You should also understand the investment (in terms of money or time - if you design yourself) required and envision how much of a difference it will make to the end-users. After all that’s what counts at the end of the day.

Photo by . SantiMB .

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15
August
2008

From covering the tablet with a paper to sprinkling talcum powder - I’ve tried it all. Taming the tablet can be a task -that is until you play smart. I’ve had a very hard time trying various things to get it going. But it always used to falter - until I trained it from scratch with these tricks. Try the following and see the difference for yourself.

  1. Download the advanced handwriting practice template and use the inking feature of Ms. Word to get used to the feeling of writing on a tablet - This will help you to get to ease on the tablet.
  2. Avoid cursive writing - the tablet considers the entire word in the cursive writing as a single stroke making it difficult to interpret and learn individual letters.
  3. Draw the letters in the correct style and direction - The OS is trained on the standard way of writing.
  4. Set the tip setting to firm if you press too hard while writing. The small round curve in the letter v whould be visible to the tablet.
  5. Make sure your handwriting is legible on paper - else you are giving the wrong training.
  6. Train the tablet - you really can’t use it without it. Go to Tools > Personalize handwriting recognition > Teach the recogniser your handwriting style.
  7. Use the following to tame the tablet by force.
    • All the letters of the alphabet (lowercase) in a single go.

      the quick brown fox jumps over the lazy dog

    • An the letters of the alphabet in upper case.

      THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

    • All the letters twice

      aa bb cc dd ee ff gg hh ii jj kk ll mm nn oo pp qq rr ss tt uu vv ww xx yy zz

    • And combined with their uppercase counterparts.

      Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

  8. Taming by force - use meaningless words not in the dictionary to override the guessing game

    god yzal eht revo spmuj xof nworb kciuq eht

  9. Frequently used special characters

    .,:;-_”"

  10. Dont’ loose your patience.

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14
August
2008

I have serious issues when it comes to expressing with the keyboard as several other bloggers do. Though I am a seasoned programmer, I tend to play and fiddle with the keys while thinking causing distraction and anxiety. Thus I looked for alternatives and decided to purchase a tablet device to replace my keyboard and mouse.

I tend to favor devices (or rather get carried away by those) which flaunt higher specs. and features. After all some bucks on the higher side, I won’t have to make the same investment in case I bought the cheaper one only to find I need better.

Bamboo or Intuos

Wacom is an established brand in the world of tablet devices. It has two lines of tablet devices – the Bamboo and the Intuos. There are substantial differences between the two line-ups. The differences are basically in the specs. and the number of Expresskeys available. Bamboo does the handwriting and is good for limited drawing. The Intuos 3 in addition to handwriting is designed to work with over 73 design applications. It has higher levels of tip sensitivity for better simulating actual drawing. Bamboo is the little brother of Intuos and is aimed for the beginners for basic needs.  Intuos meanwhile is targeted for the pros. However at the end of the day usability is what matters.

Standard or Widescreen

Well there’s a price difference to consider and widescreen size is definitely the way to go. But thinking of it the other way; cut of a few inches off the top of the standard size and feel free to call it widescreen and pay extra for it. Or you can buy the standard aspect ratio and you’ll have the option in the software settings to map the hardware to widescreen proportion.

Size

The 6×11 that I bought has approximately a usable area equivalent to that of an A4 sheet. It also has the footprint of a 19″ notebook which makes it a little difficult to accommodate on a small workstation space; it kills the portability. After having bought it, I think I could have done with a smaller size. Here are the reasons. First the tablet input panel in Vista can only be as large. You can resize it but you also have to keep the main application area visible, Word or Notepad for example. Secondly, the area that it occupies is far large than a normal writing pad which is distracting in the initial days. Finally you basically end up wasting most of the extra size that you paid for.

Installation

You are ready to go as soon as you have plugged in the tablet and installed the driver. The first time you hold the pen and try to write you’d scream out in horror to see how it comes out on the tablet. Either you’ve been using the keyboard too much and are out of touch of writing or there’s something grossly wrong with the device. But if there’s anything wrong with the technical side, it fortunately is not your new hardware. It is the software, Vista in this case. Another excuse to say “Vista sucks.” But that’s the best available.

Features

It’s got a ton of features but they are as good as the pen you have. The device comes with a standard grip pen and three different kinds of nibs - 5 pieces of the standard nib, one felt nib to give a pencil-on-paper feel and one stroke nib for a brush like feel for drawing. Depending on the region where you purchase it from you may also get the Intuos3 mouse - evidently Wacom did realise that you couldn’t completely do away with the mouse. The standard nib gives you a fountain pen feel which I love but have been out of touch since I left school. You can change the sensitivity of the tip if you put a lot of pressure while writing. You can force the aspect ratio if you are using one having a standard aspect ration on a widescreen. You can customize the expresskeys - they are present on both sides so I’ve changed the ones on the right side to escape, tab, alt and pan/zoom. You can have application specific settings, you can change the way the duo switch on the pen works and you can have the pen behave like mouse (in which case it uses relative positioning and acceleration too comes into play thereby distorting your handwriting). You can purchase additional pens and nibs for serious artwork. You can rotate the tablet as you require etc. There’s quite a lot more than you’ll use. I just wish I had a feature in Vista to get rid of the tablet input panel dictionary (explained later).

Handwriting

This is probably the saddest and the worst part. In this day of cutting edge technology is it very disappointing to see how badly technical concepts are implemented. Vista is a case in point. Vista boasts of handwriting recognition. But sadly it only does the guessing jobusing the inbuilt dictionary. It’s a mockery of artificial intelligence. Any proper nouns or programming keywords go for a toss. Blog becomes 11 “flog” and Darren Rowse becomes “barren rose”. It comes as a relief that Vista over the time records your handwriting strokes and creates a database to identify what you may be trying to write. Thus you have to train Vista to tame it.

Now there’s one thing which I really crave I could do. If there was a way I could get rid of the built-in dictionary and put an end to this guessing game. I would then be able to force Vista to ignore its knowledge of English and learn it from scratch - the way I write. I could write spelling the words from right to left to make them meaningless and force Vista to learn all the strokes that I make to the letter. Now is it not the way things should really be teamed for the finesse?

Drawing

Not a smooth ride here too. But this is the part I love the most. Because there’s no guessing game, you get what you draw. However it takes some time getting used to it. I have seen issues when using the rectangle marquee tool to make a selection in Photoshop. When I lift the tip to complete the selection, the selection is always altered by a few pixels. That is because the tip moves as I try to lift. It is very much like clicking photos –as you press the shutter release, the camera shakes. Again, as I said it is only a matter of time getting used to it.

Conclusion

Now that you have bought this device for about 400$ how do you get it to pay you back? The shortcomings in the handwriting software are obvious. It will take another generation of Windows OS to make the tablet usable for daily computer use. But I’ve been messing with device heavily for the last one month since I bought it and I’ve finally had considerable success taming it. So stay tuned for my next article revealing the rarest of tablet tips. For those who don’t have a tablet and are considering buying one; my two cents - buy an effective typing tutor software and have an easier and fun time taming the keyboard.

Pictures

Click to view full size. I used my Nikon D80 to shoot through.

The package

The Software

The Software

The Pen

The Pen

Nibs and the nib removal tool

Expresskeys (present on both sides)

Expresskeys (present on both sides)

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12
August
2008

The traffic on my blog has exploded in the recent times. This on the down side results in a lot of spam and mails amongst other things. Thanks to these plugins which made my life easy managing the blog. This is all I use on my installation of Wordpress.

On the same note remember the Pareto Principle which in this context means that 80% of the power come from 20% of the plugins. For the rest you may need to possibly explore more or code a few plugins yourself.

  1. All in One SEO Pack

    Out-of-the-box SEO for your Wordpress blog. It has everything you need to tweak your SEO.

  2. AskApache RewriteRules Viewer

    Displays the Internal WordPress Rewrite Rules. I host multiple blogs on the same hosting. And I have to use this for fine grained apache control.

  3. Dagon Design Sitemap Generator

    Generates a fully customizable sitemap. The sitemap you see here is a courtsey of this plugin.

  4. Dashboard: Draft Posts

    Displays draft posts on your WordPress 2.5+ dashboard. I work like a crazy scientist. I get and idea for a post and I create a draft post at least with the title. This one shows me on the dashboard where I need to start - from the drafts.

  5. Dashboard Widget Manager

    Greatly enhances your WordPress 2.5+ dashboard by allowing widget re-ordering and storage of preferences on a per-user basis. Another one to help me gain extendedcontrol on the dashboard.

  6. Feed Subscriber Stats

    This plugin will show the number of subscribers according to FeedBurner. This uses the Feedburner awarness API. I hacked the hell out of this and put in arrows pointing up and down and it now shows how many subscribers I gained or lost from the last day.

  7. Google XML Sitemaps

    This plugin will generate a sitemaps.org compatible sitemap of your WordPress blog which is supported by Ask.com, Google, MSN Search and YAHOO. An absolute necessity for better indexing and SEO.

  8. Inline Javascript Plugin

    Plugin that insert inline javascript in Posts/Pages. When I moved from Drupal to Wordpress, half my site was broken. This fixed a lot of it.

  9. Manageable

    Inline editing of the date, title, author, categories, tags, status and more on both posts and pages without leaving the “Manage” admin sections. No need to load each post or page individually. Simply double-click anywhere in the post or page row and when you’re done, press enter. Requires WordPress 2.5 or above. When I only need to edit the meta info of the post I needn’t go into the edit mode. This does it for me.

  10. MyCaptcha

    This is just a plugin, to manage Captchas for comments. The traffic on my site exploded in the last month and I got a lot of spam by interesting gals to casino sites. When it was my turn I gave them MyCaptcha.

  11. One Click Plugin Updater

    Upgrade plugins with a single click, install new plugins or themes from an URL or by uploading a file, see which plugins have update notifications enabled, control how often WordPress checks for updates, and more. Makes it fun to download tonnes of plugins and throw WP off the track ;)

  12. pageMash

    pageMash > pageManagement [WP_Admin > Manage > pageMash] By Joel Starnes. Managing pages and their order can be a very cumbersome task in Wordpress. If you have to place a page somewhere in the middle order I had to change the order of the other pages to push them down in the order (I didn’t know better). PageMash came to my rescue. An absolutely must if you have a blog that has stood the test of time or a blog plugged into a website.

  13. PingPress.fm

    Allows you to spread your wonderful blog to 10+ social networks via ping.fm. Crazy this. It uses the Ping.Fm service to update all your social media services at once.

  14. PostPost

    A plugin for users who wish to customize the content before and after every post on their blog and in their feed or in their pages. I wanted to add a copyright message and additional html to my RSS. This did it. Even inserts adsense code almost anywhere on the page or post.

  15. Remove Max Width

    This plugin removes the max-width of the WordPress 2.5 Admin interface. I just like to use all the available area when composing.

  16. Share This

    Let your visitors share a post/page with others. Supports e-mail and posting to social bookmarking sites. There are rumours that this does some tracking on your site. This was initially developed by Alex King and sold to its current developer. I use the old version. And it works.

  17. Subscribe To Comments

    Allows readers to receive notifications of new comments that are posted to an entry. Involve your readers and build a community upon reader interaction.

  18. WordPress Database Backup

    On-demand backup of your WordPress database. An absolute must. If you are just starting, this is the place to get started. This thing emails me my database daily. The last time my blog got hacked, I used this to do the restore. Helps you laugh in the face of the hackers.

  19. WordPress Related Posts

    Generate a related posts list via tags of WordPress. Pretty customisable and helps you retain the reader interest longer.

  20. wp-cache

    Very fast cache module. It’s composed of several modules, this plugin can configure and manage the whole system.

  21. WP-ContactForm

    WP-ContactForm is a drop in form for users to contact you. It can be implemented on a page or a post. I use it for the contact form here because I already get a lot of spam to divert my attention.

  22. WP-Polls

    Adds an AJAX poll system to your WordPress blog. You can easily include a poll into your WordPress’s blog post/page. WP-Polls is extremely customizable via templates and css styles and there are tons of options for you to choose to ensure that WP-Polls runs the way you wanted. It now supports multiple selection of answers.

  23. WP-UserOnline

    Enable you to display how many users are online on your Wordpress blog with detailed statistics of where they are and who there are(Members/Guests/Search Bots). Just in case you like to see how many readers are there on a particular post and where they came from.

  24. WP Auto Tagger

    Automatically finds tags based on your post content. Makes tagging post a thing of the past.

  25. WP Security Scan

    Perform security scan of WordPress installation. As they say “last but not the least”.

What is you favourite Wordpress plugins and why?
Photo by Eric Setiawan

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9
August
2008

Ping.Fm is an online service with a sole purpose of making it easy to share your posts with the world. You can use it to update all the social media sites at once. It supports a whooping 28 social media services. You need the beta code to register (free) which I’ll share at the end of this post. So instead of publishing a post and then notifying social media about the new content on one at a time basis, head on to Ping.fm. But Wordpress bloggers have more good news. There’s a Wordpress plugin that saves you going to the Ping.fm site and login every time you post. Grab this incredible plugin named PingPress.fm from http://wordpress.org/extend/plugins/pingpressfm/

Here’s the humungous list of social services that it supports.

  1. Twitter
  2. Facebook
  3. Plurk
  4. Pownce
  5. MySpace
  6. LinkedIn
  7. Tumblr
  8. Identi.ca
  9. Brightkite
  10. FriendFeed
  11. Jaiku
  12. Blogger
  13. Plaxo Pulse
  14. LiveJournal
  15. Bebo
  16. hi5
  17. Mashable
  18. kwippy
  19. Xanga
  20. WordPress.com
  21. A Custom URL

If you thought that was the and of it, think again. Here’s a list of other services that it supports.

  1. AOL Instant Messenger
  2. Google Talk (GTalk)
  3. Yahoo! Messenger
  4. Windows Live Messenger
  5. iGoogle Gadget
  6. Facebook Application
  7. iPhone Web App
  8. Mobile App (WAP)

Now while you may eagerly want to registerand go posting, they are in beta andregistration is not public. You would need a beta code to register. To take part in the beta, the current code is “pingitlikeitshot”. So what are you waiting for?
Photo by jyoseph

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7
August
2008

In the MBA language they call it the “mission statement”. I’ve spent half my life in the company of MBAs. But I’m not an MBA myself. I’ve thus been able to conserve my ability to think out of the box (eh ehhmm…). You don’t need a mission statement to blog. But you certainly need a tagline to emphasize, project and underline your blogs mission and value.Why not a mission statement? After all my arguement and reasoning I’m still not convinced how investing time and brains into creating a catchy mission statement justifies the effort or the purpose. Keep it simple - a mantra - the tagline of your blog.

Where does the word “mantra” come from? Here’s a brief history to better define what a mantra means. The word comes from the Indus valley civilization – arguably the oldest in the world. It’s a word from the Devnagri language also known as Sanskrit. The mantras are considered to have spiritual powers when pronounced correctly. Their effect is not in the meaning of the mantra but in the sound that emanates from pronouncing them. The sages chanted mantras in solace worshiping God to achieve salvation. The root “man” stands for the mind and the suffix “tra” means “tool” thus the “instrument of thought”.

As a blogger your identity should not be limited to the niche that you focus on. It in fact should underline the value you bring to your niche and in which direction you wish to carry your blog. So define a mantra - a tag line, a purpose of your blog. As a mantra it should carry you through all the confusion and help you focus your attention on the purpose of your blog. There are times when you have too many topics to blog about and others when you run out of ideas. The mantra shall bring you back to focus and carry your blog to attain its purpose. Here are three qualities of an effective mantra

  1. It should be easy to remember

    You should be able to memorize and remember it out of the hundred other things that echo in the mind.

  2. It should justify the existence of the blog

    A mantra stands as the reason why your blog exists and stands for. It should thus be meaningful and project the value you bring to the community and the niche.

  3. It should be unique

    If it’s not unique it’s better to form a community and start a social networking site which stands for a purpose. You have your own blog to voice your expressions. It needs to have a “unique” purpose. If not (or may be if you are running it for money) you should focus on making meaning and not money.

A mantra is all you need to start blogging. And finally one day when you have 10000 subscribers you may want to create a mission statement. Guess what - the Dilbert Mission Statement Generator is at your service. Give it a try.

Mademoiselle Paty

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5
August
2008

It’s a constant endeavor for bloggers to focus and write on the latest and popular topics to sustain the interest of the readers. Also niche blogging can help you monetize your blog better by drawing targeted advertisements with value. Here’s a list of 15 sites which you can use to analyse the latest trends and keyword analysis and to assist you take a look on what’s the latest, hottest and the most popular.

  1. Google Zeitgeist
  2. Lycos 50
  3. Yahoo Buzz
  4. eBay Pulse
  5. Google Trends
  6. NicheBot
  7. Shopping.com
  8. AOL Hot Searches
  9. Google Groups
  10. craigslist
  11. Popular Bookmarks on Delicious
  12. Digg
  13. Google Catalogs
  14. Google Suggest
  15. Technorati
  16. ClickBank marketplace (a bonus as always)

Photo by jamelah

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5
August
2008

Flashmint is running an interesting contest. They are inviting wordpress theme designs for their newly launched blog. The prize money is $500. So what is in it for bloggers? Well if you can send them some of your traffic you could win $300 for the first prize.

Flashmint  is basically into web design and has been in the business since 2004. They’ve recently launched their blog. The blog is pretty new thus has few subscribers as of now. Also the blog needs a design tailored to their requirements thus this contest.

I know as a blogger most of you would have come to terms with web design. But if not you could always provide them a link. You could win anything from $100 to $300. Even if you don’t they still will give you a free PR 4 backlink for your site.

Note that this is not a paid review. Nor is this my participation in the contest. I bring it to you so that those interested may participate and benefit. You can learn more about the contest in their blogpost here.

A tip from my side. They are a web design company. Such a company may appreciate clean “and” unique designs which also project them as an expert in the field (a moderately flashy design signifying their expertise but not overdone). Of course they have set out some expectations about the design they are looking for.

Photo bySpacePotato

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